Facebook Opens Its Mobile Ad “Audience Network” To All Advertisers And Apps


After announcing its mobile ad network at f8 in April, Facebook today officially launched“Audience Network” and started letting any advertiser buy and any third-party app host ads powered by its targeting data. The big new detail is that Audience Network isn’t a separate set of ad inventory from what’s available in Facebook’s own apps and site with a direct buying interface. Instead, it’s “a simple way to extend Facebook advertising buys across mobile apps to increase relevancy for people, yield for publishers, and results for advertisers”, according to Audience Network’s product manager Sriram Krishnan. All ads bought on Facebook are eligible to show up on Audience Network unless an advertiser opts out.

Similar to the web and mobile-based “ad network” Atlas that Facebook just relaunched, Audience Network is a way for Facebook to earn money by leveraging its personal data trove for targeting without cluttering its own service…

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