Stories: A sneak peek of session 1 at TEDGlobal 2014

TED Blog

1-Stories-mainTEDGlobal 2014 is the first official TED conference held in South America. And so the program begins with stories from the continent. In this session, hear surprising voices from South America and the Caribbean islands, from an ad executive whose clever marketing campaigns aim to defuse the Colombian civil war to the chief of the Yawanawa people in the Amazon.

The speakers who’ll appear in this session:

Peru-born author Marie Arana has cultural roots in both Americas, a perspective she brings to her latest work, a remarkable biography of Simón Bolívar.

Ad executive José Miguel Sokoloff has planned marketing campaigns that aim to defuse the guerrilla war in Colombia by encouraging fighters to come back home.

Geoscientist Andrés Ruzostudies the Earth’s heat. He is particularly fascinated by the “Boiling River” of the Amazon, a mysterious hot spot located more than 700 kilometers from the nearest volcanic center.

With roots in the…

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Facebook Opens Its Mobile Ad “Audience Network” To All Advertisers And Apps


After announcing its mobile ad network at f8 in April, Facebook today officially launched“Audience Network” and started letting any advertiser buy and any third-party app host ads powered by its targeting data. The big new detail is that Audience Network isn’t a separate set of ad inventory from what’s available in Facebook’s own apps and site with a direct buying interface. Instead, it’s “a simple way to extend Facebook advertising buys across mobile apps to increase relevancy for people, yield for publishers, and results for advertisers”, according to Audience Network’s product manager Sriram Krishnan. All ads bought on Facebook are eligible to show up on Audience Network unless an advertiser opts out.

Similar to the web and mobile-based “ad network” Atlas that Facebook just relaunched, Audience Network is a way for Facebook to earn money by leveraging its personal data trove for targeting without cluttering its own service…

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